The following essay was written to accompany artist Sean Ripple’s recent project Artificial Scarcity. More info and images from the projects tri-city installation can be found here.
“Where would I go, if I could go, who would I be, if I could be, what would I say, if I had a voice, who says this, saying it’s me? Answer simply, someone answer simply.” [i]
I am many people online, and each one of these people is telling the truth. I have no fewer than seven websites that archive such information as my listening habits, daily thoughts, taste in books, cycling miles, and even a list of people I know better virtually than I ever did in person. I am not an exception in the virtual world. Sites like Facebook, Flickr, and Last.FM, map my intersection with all other users, reminding me that I am not the only one listening to Black Metal, or tagging photos “art”. With little in the way of a blueprint I, along with many others, participate in this collective construction project on a daily basis.
Cyberspace today pulls at our inner-most psychology and desires. It draws us nearer as it becomes mobile and accessible even in the most remote physical places on the globe. Our thirst for technology is unquenchable because it offers itself to each one of us equally. Every Facebook user has access to the same set of templates, applications, and settings. As much as we tend to anthropomorphize it through customization, technology doesn’t care about us—how we look, what we eat, the clothes we wear—and it never will. It is a container into which we invest the warmth of ourselves. Uploading billions of photographs and videos, manipulating profiles, avatars, and blogs, we saturate the information sea with the minutia of our lives for those we know—and don’t—–to swim in, manipulate, tag, and re-author.
Philosopher Pierre Levy suggests that: “The established difference between author and reader, performer and spectator, creator and interpreter become blurred and give way to a reading-writing continuum that extends from the designers of technology and networks to the final recipient, each one contributing to the activity of the other (disappearance of the signature).”[ii] Traditional roles of producer and consumer are fuzzy apparitions of what they once were. Has the dying author finally gasped his final breath? Perhaps this is the draw of technology and the string it strikes most within our fleshy bodies. Technological neutrality allows anyone to be an author and everyone an expert. There is the sense that cyberspace is limitless, both in the opportunities it provides and the realities it returns.
The desire to be noticed, to control perceptions of you, and to mark your place in the world is nothing new, humans have been doing this since we started walking upright and maybe even before. Technology however, provides us a new space and opportunity to flex our instinctual muscles; only now the visibility of these performances has increased exponentially, peppered with the trappings of anonymity.
Effectively we are all the authors of cyberspace. (Without ever making the choice we are actually co-authors from the very start.) Each of our contributions weaves the fabric—a rhizomatic sea of tiny threads—with no beginning or end, particles of information authoring other particles, in a constantly expanding no-mans land. Levy suggests that this form of collective intellect continually brings the social contract into play and keeps the group in a state of constant renewal.[iii] We build, we purge, and we re-build again. Out of the pieces of one another and ourselves, we form multiple pictures that exist in simultaneity with one another. What is the result of these ever-evolving collective pictures? Do we find solace and camaraderie in their patchwork, or are we lonely, adrift in a sea of information whose tireless multiplication offers little comfort? Technology can’t respond, that answer will have to come from us.
[i] Samuel Beckett, Texts For Nothing: 4, (Paris: Les Editions de Minuit, 1958). P. 91.
[ii] Pierre Levy, “The Art Of Hyperspace” in Electronic Culture, Technology and Representation, (New York: Aperature, 1996). P. 366.
[iii] Ibid. P. 367.



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